Logos | MSU Brand Studio | Michigan State University
WEBThe Spartan helmet and other official MSU trademarks are a distinctive visual shorthand for the name “Michigan State University.” When used in a way that represents the university, our marks are treated like logos and should align with the standards for their use as marks.
MSU Brand Studio | Michigan State University
WEBA logo or wordmark helps create a clear identity and becomes a symbol that provides immediate recognition of an institution. Read More
Downloads | MSU Brand Studio - Michigan State University
WEBDownload MSU logos, marks, graphic elements, color palette and templates here. Access to these files is limited to faculty and staff of Michigan State University. Student employees requiring asset files for their work should ask their supervisor to …
Spartan Helmet | MSU Brand Studio | Michigan State University
WEBThe Spartan helmet is a simple, strong and iconic mark that symbolizes Michigan State University. MSU students, faculty, staff and alumni around the world refer to themselves as Spartans. All MSU administrative and academic units may use the Spartan helmet.
Block S | MSU Brand Studio | Michigan State University
WEBMichigan State University’s block S is a custom graphic treatment. It is vertical in stature and contains subtle graphic styling, making it unique among similar letterforms.
Identity Standards for MSU Trademarks - Michigan State University
WEBIdentity Standards for MSU Trademarks. To provide immediate brand recognition and to connect university units with the Michigan State brand, print and online publications and websites for all MSU units should reflect consistent graphic identity standards.
University Seal | MSU Brand Studio | Michigan State University
WEBThe official seal of Michigan State University represents the university’s founding in 1855 as the nation’s premier land-grant university and its legacy of democratizing higher education. College Hall — Michigan State University’s first academic building — …
Wordmark | MSU Brand Studio | Michigan State University
WEBThe Michigan State University wordmark is the standardized graphic representation of the Michigan State University name. It is a custom-designed mark that emphasizes the words “Michigan State” to provide immediate identity recognition and to enhance readability.
Typography | MSU Brand Studio - Michigan State University
WEBMetropolis is the primary brand font for MSU. Approachable, modern and versatile, yet classic, Metropolis embodies MSU’s open, collaborative and forward-thinking spirit. As of August 2024, Metropolis is the only typeface approved for use in the ‘Part of’ campaign.
Color Palette | MSU Brand Studio | Michigan State University
WEBGreen and white, Michigan State’s official colors, are essential to our visual brand expression. Spartan green is iconic. It provides an immediate emotional connection to the university, our proud history and our uncommon will to empower an extraordinary future. Think “Go Green!”.