Logos | MSU Brand Studio | Michigan State University
WEBThe Spartan helmet and other official MSU trademarks are a distinctive visual shorthand for the name “Michigan State University.” When used in a way that represents the university, our marks are treated like logos and should align with the standards for their use as marks.
Downloads | MSU Brand Studio - Michigan State University
WEBDownload MSU logos, marks, graphic elements, color palette and templates here. Access to these files is limited to faculty and staff of Michigan State University. Student employees requiring asset files for their work should ask their supervisor to …
MSU Brand Studio | Michigan State University
WEBDownload logos, marks, graphic elements, color palette and templates here. See the appropriate section of the site for guidance on use. Read More
Block S | MSU Brand Studio | Michigan State University
WEBMichigan State University’s block S is a custom graphic treatment. It is vertical in stature and contains subtle graphic styling, making it unique among similar letterforms. The block S is a university heritage mark available for use by all Michigan State University units, however it is not recommended for use on communications intended for ...
Identity Standards for MSU Trademarks - Michigan State University
WEBIdentity Standards for MSU Trademarks. To provide immediate brand recognition and to connect university units with the Michigan State brand, print and online publications and websites for all MSU units should reflect consistent graphic identity standards.
Spartan Helmet | MSU Brand Studio | Michigan State University
WEBThe Spartan helmet is a simple, strong and iconic mark that symbolizes Michigan State University. MSU students, faculty, staff and alumni around the world refer to themselves as Spartans. All MSU administrative and academic units may use the Spartan helmet.
Graphic Elements | MSU Brand Studio | Michigan State University
WEBA translucent Spartan helmet graphic can be centered behind a headline or stand on its own in appropriate applications. Use of the Spartan helmet — MSU’s most distinguishing visual brand asset — as a graphic creates immediate recognition and …
University Seal | MSU Brand Studio | Michigan State University
WEBThe official seal of Michigan State University represents the university’s founding in 1855 as the nation’s premier land-grant university and its legacy of democratizing higher education. College Hall — Michigan State University’s first academic building — …
Color Palette | MSU Brand Studio | Michigan State University
WEBThe same color formula looks different on the web than it does printed on paper or rendered in fabric. The palette was established to provide a range of accessible colors for web and digital media. Each PMS ink color number translates into …
Visual | MSU Brand Studio | Michigan State University
WEBOur visual expression makes the MSU brand more memorable and meaningful. A consistent visual identity creates a distinctive look that becomes recognizable and credible when repeated in communications over time. MSU’s visual identity focuses on four key areas: Typography. Color.