Color Palette | MSU Brand Studio | Michigan State University
WEBColor Palette. Color is an essential part of effective visual identity. Green and white, Michigan State’s official colors, are essential to our visual brand expression. Spartan green is iconic.
Downloads | MSU Brand Studio - Michigan State University
WEBDownload MSU logos, marks, graphic elements, color palette and templates here. Access to these files is limited to faculty and staff of Michigan State University. Student employees requiring asset files for their work should ask their supervisor to …
Logos | MSU Brand Studio | Michigan State University
WEBThe Spartan helmet and other official MSU trademarks are a distinctive visual shorthand for the name “Michigan State University.” When used in a way that represents the university, our marks are treated like logos and should align with the standards for their use as marks.
Visual | MSU Brand Studio | Michigan State University
WEBOur visual expression makes the MSU brand more memorable and meaningful. A consistent visual identity creates a distinctive look that becomes recognizable and credible when repeated in communications over time. MSU’s visual identity focuses on four key areas: Typography. Color.
MSU Brand Studio | Michigan State University
WEBDownload logos, marks, graphic elements, color palette and templates here. See the appropriate section of the site for guidance on use. Read More
Identity Standards for MSU Trademarks - Michigan State University
WEBIdentity Standards for MSU Trademarks. To provide immediate brand recognition and to connect university units with the Michigan State brand, print and online publications and websites for all MSU units should reflect consistent graphic identity standards.
Block S | MSU Brand Studio | Michigan State University
WEBMichigan State University’s block S is a custom graphic treatment. It is vertical in stature and contains subtle graphic styling, making it unique among similar letterforms.
Wordmark | MSU Brand Studio | Michigan State University
WEBThe Michigan State University wordmark is the standardized graphic representation of the Michigan State University name. It is a custom-designed mark that emphasizes the words “Michigan State” to provide immediate identity recognition and to enhance readability.
University Seal | MSU Brand Studio | Michigan State University
WEBThe official seal of Michigan State University represents the university’s founding in 1855 as the nation’s premier land-grant university and its legacy of democratizing higher education.
MSU Brand Studio - Michigan State University
WEBCommercial use of any university trademark, including the manufacture and distribution of all products for sale, typically will require a license from University Licensing Programs. For more information, visit licensing.msu.edu.