Max Rebranding to HBO Max

Order byBest matchMost fresh

Max streaming service is reviving HBO name

Max streaming service is reviving the HBO name — the one it discarded 2 years ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

· 6h

· 4h

Max is now HBO Max, again — here's how it could impact you

KMUW · 52m

The streaming platform Max is getting a new name: its old name, HBO Max

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

· 1d

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

· 1d

Max was an all-time bad rebrand

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

· 1d

HBO Max is coming back: Streaming platform rebranding again after 2 years

Putnam Daily Voice · 1d

HBO Max Returns: Here's Why Max Is Reviving Its Old Name

10h

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

17hon MSN

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be called Max.

1don MSN

HBO's Max to rebrand as, wait for it, HBO Max (again)

A couple of years ago, Warner Bros. Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the "HBO" from its streaming platform to rebrand it as purely "Max". The idea was, in theory, to help spotlight the fact that it had more to offer than just HBO content, although HBO remained the jewel in its crown.

PCMag on MSN1d

Stupid or Strategic? Warner Bros. to Rebrand Max as HBO Max Again

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer since HBO 'represents the highest quality in media,' it says.

James Gunn Hilariously Mocked HBO Max's Name Change, But Head Honcho Casey Bloys Totally Admitted It Not-So-Hilariously Keeps Him Up At Night

The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be left out, co-CEO of DC Studios James Gunn got in on the fun over on his social media. He took to Threads to throw some shade, posting:

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.