Of the top-selling electronics on Prime Day, Fire TV Sticks usually head the list as Amazon’s own branded streaming players. However, for this year, one of Amazon’s direct competitors from Roku has edged out some of the Fire TV Stick models selling.

Amazon Fire TV Stick 4K: $24.99 (Was $49.99) Save $24.98 (50%)! With easy access to Prime Video originals like Reacher and The Boys, as well thousands of other TV shows, movies, music, games and more with the most portable and most affordable Amazon streaming device.

This latest TV deal provides a great screen upgrade that doesn’t blow your entire Prime Day budget. Amazon has quietly dropped the 65-inch Roku Smart TV (from the Select Series) to just $348 — a solid 23% off its usual $449.99 price. At its lowest-ever price, this is one of the best big-screen bargains we’ve seen so far.