Of the top-selling electronics on Prime Day, Fire TV Sticks usually head the list as Amazon’s own branded streaming players. However, for this year, one of Amazon’s direct competitors from Roku has edged out some of the Fire TV Stick models selling.

If you're hunting for great Amazon Prime Day deals on electronics, there are a ton of fantastic tech items discounted right now. The retailer's big annual sale event runs from now through the last official day on Friday,

This latest TV deal provides a great screen upgrade that doesn’t blow your entire Prime Day budget. Amazon has quietly dropped the 65-inch Roku Smart TV (from the Select Series) to just $348 — a solid 23% off its usual $449.99 price. At its lowest-ever price, this is one of the best big-screen bargains we’ve seen so far.

BET Plus is a premium streaming service launched in September 2019 by BET Networks and Tyler Perry Studios. It offers original series, movies, documentaries, stand-up, and classics from creators like Tyler Perry, Gabrielle Union, Kevin Hart, and Lee Daniels.

While a lot of us make do with the streaming hub built into our smart TVs, there are ways to make things better. The simplest of these is to invest in a dedicated streaming device. There are a few different options on the market that really shine, but one of the most underrated is the Roku Ultra.

That takes strategy, and the perfect time to pounce is right now, as Prime Day is offering up some of the best pickleball deals we’ve seen all year, especially on high-performance paddles. With Amazon’s four-day sale well underway,