Aston Martin’s resilience stems from its heritage, innovation, and emotional equity. Despite challenges, its brand-building offers lessons in long-term success.

Aston Martin said delays in deliveries of its limited edition run of 38 Valiant sports cars would hit its profits in the full year 2024

Aston Martin, whose other top shareholders include Geely and Saudi Arabia's sovereign wealth fund, has issued multiple profit warnings over the past few years, including one in September after Adrian Hallmark took over as CEO, the third boss under Stroll.

Aston Martin Lagonda Global Holdings Plc tapped investors for more funds as the luxury carmaker issued its second profit warning in two months.The British company, synonymous with the James Bond movies,

Aston Martin, the British luxury carmaker part-owned by Saudi Arabia’s Public Investment Fund, is looking to raise £211 million ($266 million) by issuing new shares and taking on more debt. At the same time it warned that annual profits could be down as much as 11 percent because of delays in delivering cars.

Aston Martin is raising millions to invest in electrification, as well as in other areas, while its core profit is expected to fall short of 2023 levels. View on euronews