The phrase “brain rot” spiked 230 percent from 2023 to 2024, according to the makers of the Oxford English Dictionary

Oxford University Press has declared 'brain rot' as 2024's Word of the Year, reflecting the impact of excessive digital consumption on mental health. The term brings up concerns over screen addiction,

Oxford University Press names "brain rot" as its 2024 word of the year in a nod to modern scrolling habits. "The term has taken on new significance in the digital age."