CAA formed a partnership with YouTube on a program promising to let actors, athletes and other talent fight back against AI-generated fakes.

It’s been over a year since SAG and the WGA ended their months-long strikes with agreements that sought to address the coming impact of artificial intelligence on film and TV production. But in that time,

The partnership will give CAA-represented actors and athletes access to YouTube's tools to manage and identify AI content that shows their digital likeness.

The tool will roll out to CAA clients including athletes and actors, before rolling out to a wider pool of celebrities and YouTube creators.