A Middleborough coffee shop went viral on TikTok this week for its video of customers dancing in exchange for free coffee. Coffee Milano Cafe, at 58 Center St., posted a video to the social media platform Monday. Since then, cafe owner Josh Rashid said the clips of customers grooving into the store have “blown up.”

The patrons at Coffee Milano Cafe in Middleborough, Massachusetts did not hold back when a sign read that they could get free coffee for dance moves.

A sign posted on the coffee shop’s door last week advertised that customers who danced for five seconds would earn the free cup. The promotion, inspired by a local pizza shop that did a similar dance challenge, was also posted on the cafe’s Facebook.

The video of customers dancing as they walk into Milano Cafe in Middleboro received 67 million views in less than a week.