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Warner Bros. revives HBO Max name

The Hollywood Reporter on MSN · 21h

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

Hollywood Life on MSN · 19h

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

Forbes · 1d

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The Hollywood Reporter7h

Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split

By Etan Vlessing Canada Bureau Chief Warner Bros. Discovery CFO Gunnar Wiedenfels on Thursday explained the rationale for his studio’s rebrand of Max as HBO Max to better position the streaming ...

KJZZ3h

Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

4hon MSN

HBO Max renaming starts meme fest as netizens share hilarious reactions; check here

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

1don MSN

Why David Zaslav Was Wrong to Get Rid of HBO's Name in HBO Max

The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer ...

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