Max has shared that its password-sharing crackdown would begin earnestly in December and also that price increases were on the horizon.

Warner Bros. Discovery Chief Financial Officer Gunnar Wiedenfels confirmed that Max would soon start cracking down on password sharing. The news, while disappointing, was far from shocking, seeing as rival platforms like Netflix and Disney+ rolled out similar policies before.

Max will begin its password-sharing crackdown next week, beginning with “very early, gentle messaging” directed at high-usage users. The announcement, made by JB Perrette, CEO and President of Global Streaming and Games at Warner Bros.

Max's password sharing crackdown will kick off next week with some "early, gentle messaging," according to WBD exec JB Perrette.

As Deadline reports, Max is going to target higher data users first with "gentle messaging" encouraging them to stop sharing their logins and add an additional account instead. Those reminders are set to start showing up as soon as next week. But that messaging is going to become less friendly as time goes on in 2025.

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Max will begin its password-sharing crackdown next week, beginning with "very early, gentle messaging" directed at high-usage users.

Max, formerly known as HBO Max, will address password sharing next week with "gentle reminders" for accounts showing unusual activity.

The Max password sharing crackdown is almost upon us, as a WBD exec has claimed the streamer will begin clamping down on account sharing in a matter of days.