Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word of the year.

If you use social media, you are surely familiar with the phrase “Very Demure, Very Mindful.”The catchphrase is on the tip of everyone’s tongue and has become a major trend.Not just that, the word “demure”

In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year for 2024. Dictionary.