KSI faces backlash after his response to DanTDM’s criticism of Lunchly! Fans are siding with Dan, calling the brand a cash grab. Did KSI miss the mark?

YouTube trio “MrBeast,” Logan Paul and “KSI” sparked a debate over ethics and selling out after Minecraft YouTuber DanTDM pushed back against the launch of “Lunchly.”

KSI recently responded to DanTDM’s criticism of their newly launched business, Lunchly on X (formerly Twitter). DanTDM expressed his disappointment in creators for selling “crap” for the sake of money.

Online influencers MrBeast, Logan Paul, and KSI are launching Lunchly, a Lunchables competitor they claim is a “healthier” option. Here’s what nutrition experts think of the new grab-and-go meal kits.

MrBeast, KSI, and Logan Paul are releasing 'Lunchly,' a Lunchables competitor. I checked the ingredients in their products, and it's filled with GMO garbage and seed oils. These sellout wannabes want to make you sick, unhealthy and obese! Avoid @MrBeast, @KSI, and @LoganPaul 's… pic.twitter.com/86vZelzxna

KSI has responded to the backlash, emphasizing its potential to offer a healthier alternative to processed snacks.

MrBeast, whose real name is Jimmy Donaldson, already has chocolate brand Feastables, while Logan Paul and KSI have energy drink Prime. Lunchly boxes will contain a bottle of Prime and a bar of Feastables chocolate, along with either "Fiesta Nachos", "The Pizza", or "Turkey Stack 'Ems".

Many are closely following the DanTDM drama surrounding his public criticism of Lunchly, the new venture launched by MrBeast, Logan Paul, and KSI. As this debate continues, DanTDM’s disapproval of the product’s marketing tactics has sparked discussions across social media.

KSI responded to DanTDM’s criticism of Lunchly in a way that has his fans turning against him, calling him out across social media.

The launch of Lunchly, a brand co-founded by YouTube influencers MrBeast, Logan Paul, and KSI, has sparked controversy. Positioned as a direct competitor to the Lunchables brand, Lunchly’s entry into the food market has been met with skepticism and criticism.