Drake and Matte Babel’s NOCTA is tapping in with none other than Big Mama herself – Latto – as well as speed queen Sha’Carri Richardson for its latest campaign in commemoration of its new Tech Fleece collection and Love You Forever AF1s.

Nike has enlisted Sha’Carri Richardson and Latto to promote its latest NOCTA line. The pair act as the proprietors of a fictional “Big Mama’s Mini Market” and “Mama’s Salon” in a set of pastel-colored spots to ultimately sell pastel colored Air Force 1 sneakers as well as fleece hoodies, pants and crew neck shirts.

Some fans attributed this to their prior collaboration, “Housekeeping Knows” from Drake’s “100 Gigs” leak earlier this, rubbing off on the Atlanta rapper. It looks like that wasn’t the end of their collaboration,

Drake and Latto connected for the 100 Gigs cut "Housekeeping Knows" earlier this year - now, the 6 God is tapping the Atlanta rapper to star in an ad for his Nike Nocta brand campaign. With the Nocta Nike Air Force 1 set to arrive as part of a larger apparel collection,

The short includes an appearance by Olympian and track star Sha’carri Richardson, who makes a brief cameo while sharing that she’s the proprietor of Mama’s Salon, which sits directly next door to Big Mama’s Mini Market and boasts having “the fastest nail-tech in town.”