A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course. Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more .

Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist everyone's been waiting for,

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,

Sean Penn came to Woody Allen’s defense during a recent interview on “The Louis Theroux Podcast.” Allen directed Penn in 1999’s “Sweet and Lowdown,” for which the latter earned an Oscar nomination for best actor. Penn starred as a jazz guitarist who falls in love with a mute woman, played by Samantha Morton. “I love …

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on the HBO Max rebrand.

The service will offer a multiview for the Roland-Garros this year, as well as other refinements meant to maximize the viewing experience. The ball is in Warner Bros. Discovery’s court for the 2025 French Open.