HBO Max, Netflix and Rebrand
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Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."
Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their household, following Netflix's similar strategy. This move aligns with a growing trend among streaming services aiming to curb password sharing while boosting revenue.
Netflix, Max, and Apple TV+ are rolling out three huge new series next week, from a stylish crime drama to a new Apple sci-fi gem.
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.
By now, viewers are overly familiar with the two main streaming release models: there's the traditional one-episode-a-week strategy, and then there's the go-big binge model. While the binge model has its positives,
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