Incoming first lady Melania Trump has launched a cryptocurrency on the eve of her husband's inauguration as US president. The announcement comes after President-elect Donald Trump launched the $Trump cryptocurrency. Both coins have risen but have seen volatile trade.

Donald Trump's cryptocurrency was the largest meme coin on the Solana network by market cap at 10:35 a.m. London time, according to data from CoinGecko, with Melania Trump's token

The soon-to-be First Lady introduced $MELANIA on Sunday, after which her husband's meme coin saw a significant price drop.

Meme coins, which often start as jokes with no real value, are volatile cryptocurrencies that can skyrocket in price if enough people are willing to buy them.

Donald Trump launched $TRUMP cryptocurrency, a meme coin, days before his inauguration. It quickly reached over $32 billion in value. Melania has now launched her own.

Melania Trump has launched her own cryptocurrency, raking in billions in a matter of minutes. The “official Melania meme coin” launched less than 24 hours ago and is already valued at $1.7 billion.

Melania Trump launched a meme coin on the eve of her husband’s inauguration — causing his own new cryptocurrency to briefly tank amid a buying frenzy. The incoming first lady dropped news of the cryptocurrency — “$MELANIA” — on Sunday night — just days after her husband, President-elect Donald Trump, revealed his own newly created $TRUMP coin.

Melania Trump has been spending more time in the spotlight recently, leading to speculation that she may use her husband's second term in office to boost her business ventures

Historically, Inauguration Day has always offered a kind of fashion theater. It symbolizes the outgoing of one administration and the incoming of another, giving us a first glimpse at the distinct visual codes that will represent the new presidency.

Melania Trump undoubtedly looked stylish in a subtle navy blue outfit, with her fans calling her “Dark MAGA” on social media.