BOSTON - Oxford University Press has officially dubbed "brain rot" its 2024 word of the year. It's described as that feeling you get after spending hours scrolling through social media. You could say this news has been 170 years in the making.

If you haven’t heard the term, well, perhaps you’ve been spending too much time on activities that do rot your brain, like binge-watching or doomscrolling. Oxford said this week that the phrase “gained new prominence in 2024,” as it was used about 230% more than in 2023.

“Looking back at Oxford Word of the Year over the last two decades, you can see society’s growing preoccupation with how our virtual lives are evolving, the way internet culture is permeating so much of who we are and what we talk about,” Grathwohl said.