A viral moment that refuses to fade. The hyperpigmentation meme on TikTok has proven to be one of those internet gifts that ...

TikTok virality is the unicorn everyone on the platform is seeking—but research shows those viral moments don’t translate to ...

One editor tests TikTok's invisible hair tie hack on her fine hair. See the full tutorial and find out how it worked for her.

A professor's video for her African American studies course at North Carolina Agricultural and Technical State University ...

TikTok commissioned the latest report, and it hits the same themes as its predecessor, repeatedly emphasizing the extent to which music fans on the platform are more engaged than average listeners, ...

A mysterious and unsettling cat image has been making waves on social media, capturing the attention of Geometry Dash fans.

From luxe two-piece sets to elegant blouses, our shopping writer rounds up the TikTok fashion finds for women in their 30s ...

Social media users were touched by the pup's reaction in the viral clip, with one saying he must be thinking "this is what it ...

A family who reported a Florida woman missing back in September 2024 is breathing a sigh of relief -- after she was spotted ...

TikTok users are much likelier to be superfans than the general population, research from TikTok and Luminate has found.

FinTok influencer Mary Esposito breaks down how she makes money from her social media presence on an episode of Stocks in ...

For years, various musicians have been credited with coining a familiar quip about the inadequacies of music criticism: ...