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Warner Bros. Discovery Rebrands Max to HBO Max

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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

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From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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Max was an all-time bad rebrand

HBO Max Is Back: WBD Rebranding Streamer This Summer

“No consumer today is saying they want more content, but most consumers are saying they want better content.”

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Max Is Changing Its Name Back to HBO Max (Again)

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WBD is renaming streamer Max as HBO Max, again

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Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

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Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O’Brien wasn’t there, instead appearing via a quick,

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Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a branded lends.

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Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

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Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads

A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry Potter in commercials

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Warner Bros. Discovery U.S. Hispanic 2025-26 Upfront: Digital Expansion Plans & WBTV Hispanic Stream Launch

Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream.

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Social media reacts to surprising Warner Bros. announcement

Warner Bros. Discovery WBD launched HBO Max in May 2020. On Wednesday, nearly five years later, the company announced it was returning to its roots. HBO Max launched long before Warner Bros. merged with Discovery Inc.