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HBO Max Is Back

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

“With the course we are on and the strong momentum we’re enjoying,” said Bloys, “we believe HBO Max far better represents our current consumer proposition.”

· 20h · on MSN

· 19h · on MSN

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

· 7h

Warner Bros. revives HBO Max name after 2 years

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Warner Bros Discovery revives HBO Max branding for global push

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Max to be renamed HBO Max, fixing the name change nobody wanted

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

KYMA · 23h

Max changing its name back to HBO Max

1don MSN

Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O’Brien wasn’t there, instead appearing via a quick,

KYUK2h

The streaming platform Max is getting a new name: its old name, HBO Max

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).