When you think of brands with brilliant marketing strategies, it's probably the big hitters that come to mind – the likes of ...

Aldi turned a potential legal debacle into an unforgettable marketing win. When Marks & Spencer accused Aldi of copying its Colin the Caterpillar cake with their own Cuthbert, Aldi’s response was ...

Over six rounds, Ipsos has tracked the performance of 2024’s crop of Christmas ads, measuring recognition, ad empathy and engagement with ads, alongside other indicators.