The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...

The app logo - which appears on smartphones and tablets - previously showed a graphic of a shopping trolley. The new design appears to be based on a brown Amazon parcel, with the company's ...

"Amazon was the first to use the AWS logo in China to sell cloud services ... According to the WSJ, ActionSoft sued Amazon in 2018, accusing the company of trademark infringement and demanding ...