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McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
It launched the Arch Deluxe in 1996, and the product flopped. The burger, intended to appeal to more sophisticated and "adult," used a mustard-mayo Arch Sauce, which the brand appeared to bring ...
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The Burger McDonald's Sold To Draw Foodies To The Restaurant Was A Fast Food Fail
But one of McDonald's most expensive endeavors aimed at drawing in sophisticated diners was also one of its biggest flops: The famed Arch Deluxe burger. It's not like this burger wasn't special.