A soap opera which depicts the recent upsurge of Brazil into a consumer society has trapped the country breaking audience records and even forcing President Dilma Rousseff to modify her agenda.

For the past three decades,for an hour a day, Cubans forget their litany of woes with the help of Brazilian telenovelas. But today, dozens of South Korean soap operas are earning wide audiences.

The carefully crafted, highly-watched presidential telenovela (soap-opera) is setting the narrative ... Several times a day, Brazilian President Jair Messias Bolsonaro communicates with posts ...

The soap opera, or telenovela, holds cultural power like nothing else in Brazil. And no other timeslot holds the prestige of the 9 p.m. telenovela at Globo's free-to-air channel, the television ...