PRM, a leading fashion brand offering a blend of luxury and urban ease, is excited to announce the relaunch of its online store after undergoing an extensive overhaul with the support of the ...

Why it's hot: Kim Kardashian did a series of racy ads for the luxury brand. She's also frequently spotted wearing the label's clothes ... Vogue's study revealed that cool girls were becoming ...

What these fashion-forward young people select to be "cool" is also indicative ... a recent study by Piper Jaffray revealed. Urban Outfitters' Free People brand is also dominating.