Frito-Lay unveiled a campaign for its Flamin’ Hot line of spicy chips that riffs on romantic affairs and includes a branded phone giveaway, according to a press release. The marketer has partnered ...
Inspired by the peppery heat of Cajun-style cooking, the potato chip brand has released Lay’s Kettle Cooked Cajun Spice. The new chip is part of Frito Lay’s “Taste of America” series and the snack ...
PepsiCo reports in its earnings that people are buying fewer salty snacks from its Frito-Lay brands. It’s not the only food company that is seeking to lure back consumers stung by high prices.