The feeling has been similar in the week since Florida Victorious supplanted the Gator Collective as the UF’s main name, image and likeness (NIL) group. Just as the Heavener Football Training ...

When this NIL thing broke, I was trying to find an opportunity to give opportunities to players at the school I love." The mission of the Gator Collective is to provide fans with exclusive access ...

The University of Florida commit has inked an NIL deal with adidas and will represent ... is a sophomore jumper on the Gators’ track and field team. He acts as his son’s business manager.

In the confounding world of NIL, that means donors and dollars. Without more of each, the Gators collective knows its moniker will become an oxymoron, perhaps even a punchline like its predecessor.

Reasoner would not disclose UF’s specific NIL budget, but say the Gators are within the ballpark of blueblood programs when it comes to NIL funding. “No one shares their actual numbers of ...