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HBO, Max

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The Independent on MSN · 1d

HBO makes major U-turn on Max after just two years

Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max.The surprise rebrand will arrive this summer, a little over two years after the company dropped HBO from its streamer’s original name to become just Max.

Business Insider · 1d

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Yardbarker1mon

Max Dresses Up as HBO in Black & White Logo Rebrand (Despite Previous Rejection of Brand)

Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...

22hon MSN

HBO Max renaming starts meme fest as netizens share hilarious reactions; check here

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

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