Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

Ferrari and IBM have announced a new multi-year partnership aimed at improving the experience for fans of the Scuderia. The ...

With a focus on cutting-edge fan experiences, this collaboration brings IBM’s advanced analytics and digital technology ...

IBM (IBM) has entered into a multi-year agreement with Ferrari (RACE) to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, ...

The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.

IBM has announced a multi-year agreement to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari ...

IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics ...

“We really see enterprise in our future, definitely sports teams, government, Department of Defense, but we also have huge ...

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IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most ...

IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan ...

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