IKEA is the latest retailer to fall under virtual reality's pull, as evidenced by a new mobile experience that enables users to explore various kitchen interior settings and alter them with color ...

Corporate publicity stunts involving virtual reality are almost always bad, but Ikea’s new Roblox store feels especially silly. The company announced last week that it plans to pay 10 people £ ...

The augmented reality technology allows for color accurate and size accurate pieces of virtual furniture to placed around the house. The app works by overlaying digital models of Ikea's furniture ...

Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone. Mobile marketing agency Mobile Dreams Factory has brought the 2010 ...

This is Ikea's future lab, Space10. It's a space in downtown Copenhagen where researchers are creating a sustainable future by changing the way we live, work, and eat. The lab aims to highlight ...

Kellogg and Forever 21 have tried their hand at similar stunts on the platform to help promote their products, and the platform even rolled out virtual video ads earlier this year. Now ...

This is Ikea's future lab, Space10. It's a space in downtown Copenhagen where researchers are creating a sustainable future by changing the way we live, work, and eat. The lab aims to highlight ...

IKEA is the latest retailer to fall under virtual reality's pull, as evidenced by a new mobile experience that enables users to explore various kitchen interior settings and alter them with color ...