Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Currently, only Lego Insiders can pre-order the $249.99 set, but non-members can reserve one starting on March 15. The skeleton of the massive creature is fully posable on its museum-style display ...

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...

There's only one Botanical Collection set landing in February, but it's a doozy. Along with being one of the most expensive ...

The company reported a 12% rise in consumer sales, outperforming both a 1% drop in the global toy market and the sales ...

I learned that Lego is the largest tire manufacturer by volume in the world – even though its tires are among the smallest on ...

Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...

From enchanting LEGO sets to a brand new Frozen bike ... Belle will be sitting pretty as your little ones style her flowing brown locks and get her glam for a night at the ball.

But Lego Mario Kart hits a different cadence. They’re still compatible with those bulky electronic figures - each vehicle has ...