Max Mara's creative director Ian Griffiths still marvels at the success of the Teddy Coat, which marked its 10th ... the bed with a giant teddy bear figure sitting on it, and even the bathroom.

Max Mara celebrates 10 years of everyone’s favourite plush winter warmer, the teddy bear coat, with an all-fluffy pop-up in Covent Garden. Italian superbrand Max Mara has taken home comforts to ...

“At a time when women’s fashion was really quite ‘polite’, Max Mara made ... in by the coat’s ageless appeal. This iconic coat is now a septuagenarian, but its story is ever-evolving. From the ...

The soft material is usually faux shearling and is shaggier than a smooth faux fur coat. It’s also iconic, so much so that Max Mara named its staple style the Teddy Bear Icon back in 2013 ...

In 1271, armed with a curious mind and a thirst for adventure, Venetian merchant Marco Polo headed east. He returned 24 years ...