What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...
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Type B OrganizationWhen it comes to organization, Type A personalities are usually first ... and generally less fussy when it comes to structure ...
Tushman, M. "Types of Organization Change: From Incremental Improvements to Discontinuous Transformation." In Discontinuous Change, edited by E. Walton, D. Nadler ...
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