To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Last year, Pepsi revealed a new brand identity, including a brand new (or is that old?) logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Flagship streets across Sri Lanka are featuring vibrant murals that celebrate Pepsi’s refreshed identity and bold new logo. Strategically placed at iconic locations such as the Sri Lanka Tennis ...

An extremely unscientific poll of signs during a recent drive around the Yakima Valley seems to support this advertising claim, with Pepsi logos on everything from school signs (including Perry ...

The incident has once again highlighted the fierce rivalry between Coca-Cola and Pepsi. A 41-year-old secretary at Coca-Cola's global headquarters was arrested for attempting to sell highly ...

And if you don't have a ring, a sizable chunk of cash will do. Just ask Pepsi: The pop star has landed a $50 million advertising deal with the soda company. As part of the arrangement, Beyoncé ...

Pepsi workers in Chicago are out of a job after the company announced the immediate closure of the only plant left in the city on Monday. All Pepsi employees, including 55-year-old Daryl Smith ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...