Amazon — like many young adults — reinvented its image several times in its adolescence. The tech giant, founded by chief executive Jeff Bezos in 1994, celebrates its 25th birthday this Friday ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. ... Amazon Logo Sans and Ember Modern are the brand’s voice in print.

To use Merch by Amazon, creators upload their custom artwork to an online dashboard – like a logo or art from their game – or they can use Amazon’s templates to get started.

Amazon is now 30 years old, and to track its progress from bookseller to retail giant, here, we take a look at how its logo has grown and evolved over three decades.

In 2012, Amazon still used the logo designed by Turner Duckworth. However, it dropped the “.com” portion, reflecting its expansion beyond the internet . Credit: logos.fandom.com ...