If you love purple for its depth and undeniable flair, you’re not alone. Purple is the color of creativity, luxury, and, when done right, can show real design prowess. But like any diva, it shines ...

Arguably, one of the most frustrating things about figuring out how to wear purple is not knowing what colors to pair it with. When in doubt, you really can’t go wrong with opting for a head-to ...

Stuck with purple, I added other colors to lean into the weirdness of Taco Bell’s branding. Can affective conditioning apply to other colors? Of course. Color is an individualized experience.

Although colors have traditional symbolism, color meanings are much more diverse and subjective,” she explains. More on the color purple Oprah stuns in purple on the Golden Globes red carpet ...