An curved arrow pointing right. Kellogg's claims that there are "two scoops" of raisins in every box of Raisin Bran cereal. But the company doesn't really make it clear how many raisins are in a ...

When in the late 1960s Kellogg began advertising that every box of its Raisin Bran contained two scoops of raisins, few could have predicted that the slogan would still be going strong 30 years later.