Tom Brady sold his Rolex "Paul Newman John Player Special" Daytona Ref. 6241 at Sothbey's for over $1 million surpassing his football memorabilia.

Realistic estimates and the pulling power of Tom Brady delivered an evening of solid, but not standout results at Sotheby’s New York’s The GOAT Collection auction of watches and other memoribelia from the seven-time Super Bowl winner.

Tom Brady's collection included watches, jerseys and a football. The highest-selling of the 41 items was a $1.14 million Rolex watch.

Rolex proved, once again, that it lords over the auction block. At yesterday's Sotheby's sale "The GOAT Collection: Watches & Treasures from Tom Brady," it was not the iconic footballer's sports memorabilia that took home the highest bid,

By Robertino Altieri, WatchGuys CEO Sotheby’s New York auction of Tom Brady’s GOAT Collection generated total sales of $4,622,400 from 19 watches, but it was a mixed bag of results, according to Robertino Altieri,

Legendary quarterback Tom Brady had his personal memorabilia and watch collection auctioned off on Tuesday for an eye-popping total. Per Eduardo Tansley

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world Watches and sports memorabilia owned by former NFL quarterback Tom Brady sold for a total of $9 million on Tuesday night,

Tom Brady is selling a slew of watches and pieces from his legendary football career at auction. Sotheby's is holding the auction Tuesday evening.

Game-worn Tom Brady jerseys were on offer at a Sotheby's auction of the athlete's memorabilia Tuesday, but it was the ex-quarterback's watches that brought in the highest bids. The timepieces accounted for $4.