Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Sony LIV is now offering pause ads on its platform. A pause ad is an advertisement that appears when a user has paused or temporarily halted the content. These ads, which appear as banners beside ...

Instant tickets The mobile call-to-action is running in Sony Pictures’ TV spots for Men in Black 3. During the commercial, consumers can use the Shazam application to tag the company’s logo on ...

Sony is working on a plan to put ads inside PlayStation games, sources said, similar to a move by Microsoft to run ads in Xbox. Three people who are involved in the plans said Sony is doing ...