The median price for primetime TV spots shows linear’s downward trajectory in the last 10 years, with live sports continuing ...

Ad Age’s TV and Streaming Pricing Chart includes data on which shows are the most expensive for advertisers and just how much ...

Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

Fans in Cardinals territory will now be able to subscribe to games without having to sign up for a full cable or satellite ...

Own a Google TV device and are a fan of its 'apps-only' mode that simplifies the smart TV menu? Then you may be about to see more ads where there were none before. As reported by FlatpanelsHD ...

In the presidential campaigns’ TV ads down the final stretch, it’s been all about the economy. A majority of ads targeting swing-state voters in the last month have touched on economic issues ...

To mitigate risk and exploit the upside, it’s critical for brands to understand the right - and wrong - ways to approach TV advertising. It’s tempting, especially when cost is a concern ...

Reg Wydeven is a partner with the Appleton-based law firm of McCarty Law LLP. He writes a weekly column for The Post-Crescent ...

A reduced rights deal and new revenue stream give team greater "clarity" on its budget with one indicator still out there as ...

Here are the 10 TV ads that the presidential candidates and their allies have spent the most on during the first three weeks of October, according to data from the ad tracking firm AdImpact.

AMANDA. A LOT OF MONEY. STACY AND BEN. THIS YEAR, THERE’S BEEN NEARLY $5 MILLION SPENT JUST ON TV ADS FOR STATE HOUSE RACES IN CENTRAL IOWA. AND THAT DOESN’T EVEN INCLUDE RADIO OR DIGITAL ADS ...