Warc2y
Sampling and Controlling a TV Audience Measurement Panel
Continuous peoplemeter panels are now acknowledged throughout the world as the best vehicle for measurement of television audiences. The peoplemeter provides an accurate minutebyminute record of the ...
TV Technology14d
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National TV measurement, making Nielsen is the first accredited national TV ...
The Wall Street Journal on MSN12d
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Barb launches prototype phase for Barb Panel Plus
Barb, which measures TV audiences in the UK, has announced the commissioning of two prototypes and two new data sources for ...
TheWrap14d
Nielsen’s New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...
Nielsen Wins Approval to Combine First-Party Streaming Data and TV Measurement
an oversight group that applies standards for audience measurement, has approved a plan in which Nielsen will integrate first ...
The Desk on MSN14d
MRC completes accreditation of Nielsen Big Data & Panel measurement
The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published ...