Steve Cash, a popular YouTube personality best known for his "Talking Kitty Cat" video series, died in an apparent suicide Thursday morning, PEOPLE confirms. He was 40.

His "Talking Kitty Cat" series, in which he'd engage in funny "conversations" and situations with his cat Sylvester, featured 69 different videos — the first of which was shared in 2008.

A popular YouTube personality, known for his “Talking Kitty Cat” series, has died at the age of 40, according to his wife. Steve Cash was found dead at his home Thursday morning, according to ...

YouTube star Steve Cash who was the voice behind the Talking Kitty Cat videos has committed suicide at the age of 40. Social media sensation Cash died Thursday morning from a self-inflicted ...

YouTube star Steve Cash, the man behind the “Talking Kitty Cat” videos, has sadly passed away at the age of 40, just months after speaking candidly about his mental health.

Steve Cash, the longtime YouTuber famous for his "Talking Kitty Cat" series, has died at 40 years old. According to the Nampa Police Department in Idaho, police responded to a call on Thursday ...

Cash's "Talking Kitty" videos featured the star speaking to his cats as if they were humans, drawing in millions of fans. As of Friday morning, Cash's YouTube channel had 2.4 million subscribers.

Cash, known for his "Talking Kitty Cat" series, passed away last week at the age of 40. The Nampa Police Department in Idaho responded to a call and found Cash dead of a self-inflicted gunshot wound.

YouTube star Steve Cash (pictured) who was the voice behind the Talking Kitty Cat videos has committed suicide at the age of 40 'This is so hard. I'm not even sure what to say, or for that matter ...