Top HBO Max Content - Search News

Order byBest matchMost fresh

Max is going back to name HBO Max

Max is now HBO Max, again — here's how it could impact you

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

· 1d · on MSN

HBO Max Lives! Max to Change Its Name Back After Two Years

· 16h · on MSN

Old is new again: Max is going back to the name HBO Max

· 4h

Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction

Warner Bros. Discovery executives said its Max streaming service this summer would revert to its natal name, HBO Max.

· 1d

Warner Bros Discovery revives HBO Max branding for global push

· 1d

HBO Max Is Back: WBD Rebranding Streamer This Summer

6hon MSN

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

22hon MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

Maine Public6h

Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

1don MSN

Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Max is going back to its HBO Max roots this summer

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be the second time the service has changed its name in just three years—first launched as HBO Max in 2020, replacing HBO Now and separate from HBO Go. The company is focusing on high-quality TV over a massive library.

Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.