If you've ever spent time on a US beach during the summer, you've probably noticed a parade of airplanes towing giant banners advertising companies like Dunkin' Donuts or Geico. We spent a couple ...

A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses ...

This chart looks at the world of native advertising, which is a hot topic right now. Over email, Kawaja explains, "Given how consumers ignore banner ads, these new consumer - friendly formats are ...