Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 ...
BBC7y
Ugg: The battle over an iconic Australian boot
In Australia, the name "ugg" is a generic term for sheepskin boots, often worn locally as slippers. In the US, it is a brand - and big business for one company. This has set off an intriguing ...
‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.
Business Insider4d
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
An Australian ugg-boot company has changed its brand for foreign customers following a lengthy legal battle with an American rival. Ugg Since 1974 was sued by Deckers Outdoor Corporation for its ...