Amazon Prime Day can be a prime time for shoppers. Adobe Analytics forecasts Prime Day will generate $23.8 billion in sales across retailers, up 28% from the same period last year. Cybersecurity experts say scammers are also looking to cash in.

Separately, Numerator reported that consumers appear to be purchasing a higher number of items at a lower price point for the 2025 Prime Day event. "However, with this year’s sale extended to four days, there is potential for Prime Day 2025 to break previous records," highlighted analyst Amanda Schoenbauer.

Amazon Prime Day has expanded its sales event to a four-day extravaganza this year, doubling its duration from 48 to 96 hours.According to a report released b

Amazon extenderá este año las ofertas de su Prime Day y ofrecerá nuevos beneficios de membresía a la generación Z, en