Brands that embrace AR technology have great potential to create unique and engaging experiences that drive business results.

The gaming industry has been revolutionized by the unsung heroes of digital alchemists. They craft immersive universes that ...

A traveling augmented reality experience takes viewers inside the Paris landmark and explores what it took to restore it ...

Virtual and augmented reality are among the hottest trends in this niche. They’re a success fuelled by increased ...

The headsets would give soldiers crucial information at a glance, creating a tactical advantage on the battlefield—but ...

Augmented Reality (AR) is transforming industries worldwide, and civil engineering is no exception. By overlaying digital ...

Augmented reality glasses still have a long way to go, but Snap’s latest Spectacles—which are now available to ...

“We report a set of intelligent and portable lollipop-shaped taste interfacing systems covering from two to nine different ...

Marion Square is now home to a groundbreaking piece of history technology, as augmented reality binoculars have been ...

While still far removed from a possible production application, Mercedes says its solar paint is already yielding promising ...

To do this, surgeons wear augmented reality goggles during surgery. They project 3D computed tomography (CT) and MRI scans ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest ...