The announcement promises actors and sports stars will get "more awareness and control over" deepfakes and "how AI is being used to depict them on YouTube."

CAA formed a partnership with YouTube on a program promising to let actors, athletes and other talent fight back against AI-generated fakes.

The partnership will give CAA-represented actors and athletes access to YouTube's tools to manage and identify AI content that shows their digital likeness.

YouTube has announced a partnership with the Creative Artists Agency (CAA) to give talent more control over how AI is used to depict them. Through the collaboration, several of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness,

The first-of-its-kind technology will allow talent to identify and manage content featuring their likeness across the platform The post YouTube Partners With CAA to Protect Artists From Unauthorized AI Use appeared first on TheWrap.

The tool will roll out to CAA clients including athletes and actors, before rolling out to a wider pool of celebrities and YouTube creators.

YouTube indicated that this partnership would act as a test for their technology, helping them incorporate feedback from the artists.